Human Needs

The 6 Human Needs

by Andrew

I once heard Tony Robbins discuss the 6 Human Needs we all have.  According to Tony, we need: Certainty (security) Uncertainty (variety/surprise) Significance (to feel important, special, unique) Connection/Love Growth Contribution Beyond Ourselves Of the 6 Human Needs, Tony explained that we all find a way to meet the first 4 needs any way possible.  The last two we have to [...]

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18 Human Needs To Exploit That Will Unleash a Flood of Profits For Your Business

by Andrew

I’ve been reading Guerrilla Marketing by Jay Conrad Levinson; a great read for small business owners. In the book, Jay talks about the different human needs that – once catered to – result in an explosion of sales for your business. In fact, these are the only reasons why people buy. They are: Achievement Ambition Comfort Convenience [...]

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