Comments on: The Top 12 Most Profit-Producing Words For Marketing Campaigns (Plus a Few Bonus Words!)

By: Paul Gothier

Paul Gothier — Wed, 24 Feb 2010 11:24:58 +0000

Another very important word: “because”!

See an excellent book on the subject of persuasion:
“Yes, 50 Scientifically Prven Ways to be More Persuasive” by Robert Cialdini.

By: Andrew Graham

Andrew Graham — Mon, 24 Aug 2009 22:10:28 +0000

This is a very useful list.

It builds on some of the words that I learnt from Dr Joe Vitale’s Hypnotic Websites webinar. I created a post on my blog on this topic and the other aspects of website/sales page layout and wording that he spoke about.

I find the whole psychology of marketing quite fascinating.

I have heard of the book Guerrilla Marketing but have never read it.

Cheers,
Andrew

By: Andrew Dumais

Andrew Dumais — Mon, 24 Aug 2009 18:08:09 +0000

I would be happy to.

I found this list in Guerrilla Marketing and have also seen the words listed in multiple copywriting reports and books.

By: Andrew Dumais

Andrew Dumais — Mon, 24 Aug 2009 18:06:01 +0000

Maria,

Great point. Manipulating or canned copy, as you say, is not effective. It’s true that using overly-hyped headlines and copy using these words can and will make you sound too “pitchy” or “salesy” and turn off your customers and prospects.

I also agree with you that social media is making it so that content leads to conversation, and thus marketers who simply “shout” won’t do as well as those who truly communicate and collaborate with their marketplace.

Great feedback that we can all benefit from. Thanks!

By: DMR

DMR — Sun, 23 Aug 2009 18:31:40 +0000

I would like to suggest that you provide a source, or rationale for the list of words. It will make your case more effective, therefore more profitable!

By: Leigh Kostiainen

Leigh Kostiainen — Sun, 23 Aug 2009 06:54:49 +0000

Hi Andrew

Thanks, I will print this and keep it in the writing draw for when I am creating headlines.

One more bonus word – Must

Cheers
Leigh

By: Maria Reyes-McDavis

Maria Reyes-McDavis — Sat, 22 Aug 2009 20:55:48 +0000

These are great words and certainly worth any marketer using inside their copy. However, I think you have to stress the point that canned or “manipulated” copy that only focuses on key words like these, can work against you as well … particularly given the changes online happening because of social technology. Using words like these are powerful, when they are a natural part of your copy and conversation.

By: Miles Austin

Miles Austin — Sat, 22 Aug 2009 18:44:10 +0000

Spot on. Short, specific and to the point. Not only great content but terrific example of a short but powerful post. First time visitor, but I have bookmarked and will be back.

I’m off to incorporate the words now.

Thanks.

By: Michael

Michael — Sat, 22 Aug 2009 15:57:59 +0000

I am going over my latest salespage and will plug in a few choice words. Thanks for the advice.