Marketing

Personal Branding expert Dan Schawbel has put together a great 52-page report on how to use blogging to build your brand. Grab your FREE copy of his report here: Blogging Your Brand. In his report, he describes 10 Benefits of Blogging: Position yourself as an expert Rank high in Google Build a community Gain confidence [...]

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The 6 Human Needs

by Andrew

I once heard Tony Robbins discuss the 6 Human Needs we all have.  According to Tony, we need: Certainty (security) Uncertainty (variety/surprise) Significance (to feel important, special, unique) Connection/Love Growth Contribution Beyond Ourselves Of the 6 Human Needs, Tony explained that we all find a way to meet the first 4 needs any way possible.  The last two we have to [...]

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I’ve compiled a list of some of the most persuasive words in the English language. Use these profit-producing words in your next new marketing campaign, and I bet you’ll discover why using psychology almost always guarantees rapid results.  You’ll love this stuff. Discover Easy Guarantee Health Love Money New Proven Results Safety Save You Want [...]

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I’ve been reading Guerrilla Marketing by Jay Conrad Levinson; a great read for small business owners. In the book, Jay talks about the different human needs that – once catered to – result in an explosion of sales for your business. In fact, these are the only reasons why people buy. They are: Achievement Ambition Comfort Convenience [...]

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