Personal Branding expert Dan Schawbel has put together a great 52-page report on how to use blogging to build your brand.

Grab your FREE copy of his report here: Blogging Your Brand.

In his report, he describes 10 Benefits of Blogging:

1. Position yourself as an expert
2. Rank high in Google
3. Build a community
4. Gain confidence in yourself
5. Sharpen your writing and technical skills
6. Get your message across for free
7. Network with successful people
8. Command attention from mainstream media
9. Make money
10. Stay current and have a voice in your industry

Are you blogging? If yes, how has blogging impacted your life? If you aren’t yet, what’s stopping you? Comment below.

I once heard Tony Robbins discuss the 6 Human Needs we all have. 

According to Tony, we need:

1. Certainty (security)
2. Uncertainty (variety/surprise)
3. Significance (to feel important, special, unique)
4. Connection/Love
5. Growth
6. Contribution Beyond Ourselves

Of the 6 Human Needs, Tony explained that we all find a way to meet the first 4 needs any way possible. 

The last two we have to work on ourselves; most people don’t get to #5 and #6.

Applying the 6 Human Needs to Your Life

What do you do to satisfy the first four human needs?  How could you move beyond the first four and achieve numbers five and six?

Let’s do a brief exercise for a minute. 

This exercise will help you: 

• Better understand where you are today
• See yourself from a new perspective
• Help you identify how your life is currently structured, and what changes (if any) you’d like to make to achieve the 6 human needs in other ways
• Why you currently feel the way you do about certain areas of your life 

You’ll get a ton of value out of this.  Grab a piece of paper and something to write with.  

Answer the following:

1. What brings you certainty in your life? 
   • Friends? 
   • Family? 
   • The feeling you get when you ______? 
2. What brings you uncertainty (variety/surprise)? 
   • Work?
   • Dating? 
   • Surprises from friends/family? 
   • Unexpected circumstances relating to where you live, travel to, etc?
3. What makes you feel significant? 
   • Having a title at work? 
   • Being a leader in an organization? 
   • Volunteering?
   • Helping a cause you believe in?
4. What makes you feel connected to others and loved? 
   • Social events? 
   • Dinner with family/friends/spouse?
   • Sharing volunteering experiences with others?
   • Random gifts, phone calls, etc?
5. How can you grow?
   • Read books
   • Listen to audios
   • Attend seminars
   • Learn a new skill
   • Have new experiences that teach you things and take you outside your comfort zone
6. How can you contribute to others?
   • Speak
   • Write/Publish
   • Create a business that serves more people
   • Invest in companies that have missions you believe in
   • Sell a product or service you believe in
   • Give to charity
   • Invest your time in helping a specific group, cause, or individual

I hope this exercise has helped you understand yourself a bit better. 

Take this information and use it to create the life you truly want if your answers above differ from your dreams.  Dare to dream.

“Join the conversation…”

People Committed to Wealthy Living

I’ve compiled a list of some of the most persuasive words in the English language.

Use these profit-producing words in your next new marketing campaign, and I bet you’ll discover why using psychology almost always guarantees rapid results.  You’ll love this stuff.

• Discover
• Easy
• Guarantee
• Health
• Love
• Money
• New
• Proven
• Results
• Safety
• Save
• You

Want a good example of these words put to good use?  I’d be happy to do that for you; simply re-read the second paragraph above.

BONUS

The following “secret” words also produce fast, powerful solutions to any marketing challenge you are having.

You’ll wonder how these have been hidden from you for so long.

And best of all, they’re FREE!

Read them right now.

• Announcing
• Benefits
• Fast
• Free
• How
• Now
• Power
• Sale
• Secrets
• Solution
• Why
• Yes

Now you’re armed with powerful knowledge of what words work.

Now go get some results…fast!

I’m sure you’d like to reap the benefits of applying what you’ve just read.  Do it now.

I’ve been reading Guerrilla Marketing by Jay Conrad Levinson; a great read for small business owners.

In the book, Jay talks about the different human needs that – once catered to – result in an explosion of sales for your business.

In fact, these are the only reasons why people buy.

They are:

1. Achievement
2. Ambition
3. Comfort
4. Convenience
5. Conformity (peer pressure)
6. Friendship
7. Health and well-being
8. Independence
9. Love
10. Power
11. Pride of Ownership
12. Profit
13. Savings or Economy
14. Saving Time
15. Security
16. Self-Improvement
17. Social Approval (status)
18. Style

Which do you want to appeal to?

Which ones are you appealing to now?

Which of these do you (or your company) stand behind, or want to stand behind?

Discuss

Leave me a comment with your thoughts on the human needs that you use in your marketing, or the needs that you feel you respond best to.