Have you heard the old saying “It’s not what you know, it’s who you know?” That was certainly true in the Industrial Age, but in the Information Age, the saying needs some tweaking.
Now, the new mantra is: “WHAT you know determines who you CAN know.” And who you can know makes a difference.
A Great Transfer of Wealth
Many people today are hurting because of the new economy. It’s true that much of it was caused by greed and excess on Wall Street and in Washington, but there are also external forces, such as the rising use of the internet, that are transferring wealth away from one group of people and into the hands of another.
On one side, you have those who believe in working hard, saving their money, and investing in a well diversified portfolio of mutual funds, bonds, and other paper assets. On the other side, are the business owners and investors who are erecting virtual real estate that is dwarfing the value of even tangible real estate.
How to Cope
I would consider investing time and money in building your network. Screen who you spend your time with carefully: are they moving forwards, or slipping backwards? Are they growing, or decaying? Adapting, or dying?
I know it may sound a bit harsh, but it’s true that there are those who are adapting or growing, and those who are decaying or dying. It’s the power of the mind now that will win out financially. In the Industrial Age, it was your labor that was valued. In the Information Age, it’s all about the power of your intellect, and your ability to make money work hard for you, rather than you trading time for money.
Assets & Liabilities
We all have a Balance Sheet. We have Assets and Liabilities: an asset being something that makes us money whether we work or not, and a liability being something that costs us money whether we work or not.
While this is a great definition for looking at our financial health in numbers, there is a variable that does not appear on your Balance Sheet. The intangible that is fast becoming your greatest asset: your network .
Your Net Worth = Your Network
Seek people who are leaders in their respective fields; those who are on the forefront of innovation and progress; the thought leaders and the doers. By being around the right people, you will think, talk, and act differently than the masses. And that, my friends, is the key to financial security and financial freedom .
Action Steps to take NOW:
1. Read posts at www.NetworkingEffectively.com to improve your communication skills.
- Learn how to Network from a professional. See what he recommends you do and say when meeting people. These skills are invaluable.
2. Attend a local Chamber of Commerce meeting.
- Meet with local business owners and find out what they are experiencing as problems and what trends they see. Listen more than talk: you have two ears and one mouth for a reason. You can pick up changes you should be aware of, or a business opportunity.
3. Join groups online in social forums.
- Make yourself known as someone who is willing to learn about what’s going on in the world today. Ask tough questions and seek areas of interest to you that you believe will be of importance to you now and in the future. Again, look for trends.
4. Increase your knowledge of the internet and its affects on business.
- Read publications like Forbes , Businessweek , Fortune , and The Wall Street Journal . Read top blogs related to different subject matters.
5. Attend conferences and seminars.
- These events are where the best and brightest come together. Share in their experience, wisdom, and insight. Take advice from those who have been there/done that, or are currently doing it. You’ll learn priceless information, and information is key in the new economy.
6. Meet with local leaders.
- Take people to lunch in your area that are business or social leaders. Talk with Economic Development or other local officials. Find out what plans are being made for your area in regards to business and economic development, and see how you can take part in improving the future.
Please leave comments about your experiences!

{ 6 comments… read them below or add one }
I found your blog on MSN Search. Nice writing. I will check back to read more.
Eric Hundin
Now, the new mantra is: “WHAT you know determines who you CAN know.” And who you can know makes a difference.
That sentence made the entire post.
Damn this stuff is good!
What you know determines who you can know. I think that statement has been true for all time. I also think it is what you know determines who you would like to know.
I work with the Small Business Development Center in Spartanburg, SC and I am always emphasizing the importance of EFFECTIVE networking.
Thoroughly enjoyed reading this post and with your position would love to share it on my blog. If this is something you would be willing to approve, please let me know. Your blog of course would be credited as the writer.
Thanks
I’m so happy I found this article. I actually typed into google ‘quote for network and net worth’ hoping to find out who made that famous quote (something about your net worth = your network…and something else??). Any way, I found this article to really hit home. Thanks! I’m going to add a link to my website because I think it adds true value. Thanks!
@ Robyn – Thank you so much for the kind words
I’m glad you enjoyed the post. Subscribe to the blog via the RSS reader and keep plugged in to the great content as I release more. Thanks again for reading. Look forward to reading more of your comments in the future.